Do you have the latest social media marketing tips – Here’s some you should certainly add to the list if you want to enjoy success. Here are 5 Social Media Tips You Should be Using. We also have a social media checklist for you HERE 5 Social Media Tips You Should be Using#1 Have a plan for your social media channel – Many companies find it overwhelming to have to create content for their social media channel. Worse, some companies create one type of content and then send it out across their social media platforms. You need to be creating a plan for a social media channel. Your plan needs to include choosing a channel (i.e. Facebook), the goal (i.e. sales goal), who you are targeting, the structure, type of content (i.e. video), your tone (i.e. funny), the desired action (what behavior do you want from the user) and your channel integration. #2 Consistently deliver content – One of the quickest way to grow the number of followers you have is to be consistent. Put the proper system in place to make sure you are always providing relevant posts that are valuable and interesting to your audience. Don’t overwhelm your followers by providing the same types of posts repeatedly, instead manage your categories and make sure you are not repeating posts. #3 Strategically implement hashtags – One way to help to increase your social media success is to avoid random hashtags and instead use a strong hashtag that will tie your campaign pieces together. Use a hashtag that’s both easy to remember and easy to spell. Make sure it’s not already being used by someone else. Once you have your hashtag created you should follow the conversation and then join it. Find out how to use hashtags the right way HERE #4 Host a private hangout on air event – The success of social media is often linked to having an open dialogue with the right people. Facebook Live is a great tool to help you build a relationship with your target audience. You can do this a number of ways. One that works great is to combine Facebook Live with a private community to ensure you have an open dialogue with the right people. Get away from the general chatter and engage the right audience. #5 Try Pinterest and see if it works for your brand – Pinterest is a popular social media channel, especially among women. You do not necessarily have to have something visual to show to be successful with Pinterest. Play with it, experiment, see if it can be helpful in branding your product. There you have it, you now have 5 excellent tips that should be part of your repertoire for social media marketing success.

3 Unique Ways to Use Facebook for Your Business

“3 Unique Ways to Use Facebook for Your Business”

3 Unique Ways to Use Facebook for Your BusinessFacebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the number 1 marketing platform for business means that companies have a lot of competition. They now have to compete with hundreds and thousands of other companies to gain the attention of their target audience. Are you considering turning to Facebook to help you market your company?

Then here are three unique ways you can use the social media site to grow your business.

Connect Your Personal Profile with Your Business Page

While you can’t directly use your personal Facebook page to market your business, you can utilize it to promote the content and business news that you share with your customers. By sharing the content from your business page with your personal contacts, you can broaden your reach. You can also introduce your business to a new network of potential customers. If you have employees, you can also get them to promote your company page. They can do this by sharing, liking, and commenting on the content you share on your Business Page.

Comment on Popular Facebook Business Pages

While you might be hesitant to scope out and comment on the content shared by other businesses, it can be extremely beneficial for your business. Visiting the pages of the biggest companies in your niche will allow you to learn about their marketing strategies, interact with other users that have the same interests as you, and get more chances to promote your own Facebook Business Page. However, you need to remember to use your Business name and not your personal name when you comment on popular Facebook pages.

Utilize Videos

Sometimes, words aren’t enough to get people to sit up and take notice. This is why you should create videos once a month. Even more regularly is better if you can do that. You can feature Q&As, where the questions are coming from your fans and followers, business updates, and promotions. Make sure you upload your videos to YouTube before you upload them on Facebook. That way you can double your views and significantly expand your business reach. With Facebook in direct competition with Google and Youtube, try uploading your native video file to Facebook rather than your Youtube link. That way you are not driving people away from Facebook, which will give you more exposure from FB.

Facebook is one of the most effective weapons your business can have regarding marketing. However, you must be observant, up-to-date, and always willing to learn if you want to succeed. Start growing your business with these 3 Unique Ways to Use Facebook for Your Business that are proven to work.

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