“Success Leaves Clues” is one of Tony Robbins more famous quotes and he is absolutely correct. There has been so many successful people in the worlds history already that you just do not need to reinvent the wheel. Unless you have a radical idea for a business, just look at a successful business model and see if there is a way that you could put your own stamp on it, or even make it better in some way.
I will give you an example:
In the not too distant past Debbie and I ran an online holistic products business. Orders would come in via our websites and we would package them up and send them out via the Post Office. It was very successful, except that it became more of a tie than a job! The reason for its success was that the holistic marketplace was one which had a very manjana (slow and relaxed) way about it. Before we entered the arena, you would order something from a holistic company and they would send it to you in a few days or even a week if you were really unlucky!
We saw this as our way in and Same Day Dispatch became our Unique Selling Point. Others had the very same products but this gave us a huge edge over our competitors. It worked and we saw rapid success in the marketplace.
So, where do you start?
Firstly, take a look at the main companies in your chosen field of industry and see how they do business. What are their offerings and how do they promote to their audience.
Analyse, make a spreadsheet if it helps, and see whether there is some angle that you could bring to the marketplace. After all, success leaves clues! It is also worthwhile subscribing to the newsletters of your main competitors as this will give you an insight into the frequency of their posting and also how they format them.
As Napoleon Hill found out in the life changing book “Think and Grow Rich” (available at Amazon here), there are a large number of traits that ALL successful people have or do. Just some of these are:
- Have a clear goal
- Have an unbridled passion for success
- Take immediate and massive action towards your goal
- Help others without expecting anything in return
- Do not be afraid to fail. In fact fail fast and often to find your path to success
- Get a mentor – this is a big one. We have a millionaire mentor and it has made all the difference.
- Fully commit and know your WHY!
I know that if you stick with us we will be able to get you to where you want to be. Think big, don’t dream small.
All the best